Poetik der Marke: Konsumkultur und literarische Verfahren 1900-2000
Björn WeyandTiburtius-Preis 2012
Branded products opened a new poetological playing field for literature. This study shows how the works of E. Edel, T. Mann, I. Keun, W. Koeppen, and C. Kracht reflected the material, semiological, and cultural theory aspects of consumer culture and transformed them into literary devices. The volume considers a range of issues, from product catalogs to fetishization, including capitalist circulation processes and the fascination with surface. It uses close readings to open the reader’s eyes to the cultural poetological dimension in literary texts and the conditions of culture in capitalism.
عام:
2013
الناشر:
De Gruyter
اللغة:
german
الصفحات:
418
ISBN 10:
3110301172
ISBN 13:
9783110301175
سلسلة الكتب:
Studien und Texte zur Sozialgeschichte der Literatur; 136
ملف:
PDF, 21.43 MB
IPFS:
,
german, 2013
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